Automated, personalised, cross platform acquisition in multiple languages…
Lead Gen & Click to Call
Our tech platform Carbon enables users to harness the power of big data to identify, understand and convert individual customers across Search, Social, Display (including video) and RTB on various devices. Our customer profiling data that ensures the right message, delivered at the right time, at the right cost.
Working closely with our clients to understand their business objectives - traffic, growth, revenue, ROI - we develop targeted paid search strategies for Bing, Google and other relevant search engines and networks. Continuous innovation, consistent attention, and a data-driven approach allow us to maximise revenue, overall margin, and customer lifetime value.
Carbon analyzes each keyword match type and calculates the optimal value of the match type (multiple times per day) and adjusts the bid accordingly. Meanwhile; the Keyword Mining Tool plays a key role in Carbon’s search automation platform, and is responsible for introducing new keywords to a connected partner account. The tool is 100% autonomous and continually monitors traffic and terms across various search engines (Google, Bing, etc) in pursuit of high quality untouched keywords.
Carbon monitors and analyzes the impressions and click through rates of every Ad creative across every channel. Using this data Carbon is able to increase the impressions on better performing Ads and offer up suggested improvements.
Ability to target billions of potential customers on the biggest networks (Google, Facebook and Bing), most profitable channels (Search, Video, Paid Social and Display) on desktop & mobile, and multiple languages including English, Arabic, French, German, Italian, Spanish, Indian, Russian and Chinese.
We can either work with you on an agency-model to leverage our tech, expertise, and technical support; or we can give you the keys to our tech as a white label product. Carbon is flexible to fit each unique user having used it ourselves across retail, health, travel, and financial services.
The automated nature of Carbon means less human overheads; whilst the quality of our data means no time or money is wasted in targeting the wrong customers.
Carbon provides 1-to-1 relevancy for each ad - matching it to user profile, intent & behavioural data - at scale ensuring you acquire the most relevant and profitable customers at the moment they’re most likely to convert - saving time & money.
With transparent reporting, automated optimisation, and more accurate ad targeting you can make smarter media buying & optimisation decisions in real-time to make for lower CPCs, increased conversions and a better return on investment.
One dashboard that gives you all the metrics you care about ensuring your brand safety and campaign success via transparent reporting.
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