Real Estate Worldwide - Higher quality and lower costs for investor leads
Real Estate Worldwide (REW) provides high quality buy-to-let property development opportunities for individual investors; managing and supporting the whole investment process, with the additional offer of specialist advice via a group of carefully selected partners. When REW branched out into the luxury holiday-let lodge market, the independent property agent turned to Clicksco for expert lead generation services.
A range of ad channels including search, display, email marketing, and remarketing, from several leading players such as Google, Bing, and Facebook were employed to generate traffic for REW. These channels combined with our keyword bidding & optimisation experience and analytics allowed us to constantly tweak and improve bids and ad creative for REW; ensuring it attracts the best traffic whilst optimisation drives down CPCs over time. Generated traffic was then funnelled to optimised landing pages to warm leads up ready for conversion, whilst more regimented processes were also introduced including a dedicated team of callers to immediately qualify leads.
By partnering with Clicksco, REW has increased lead quality, reduced cost-per-lead from approx £300 to £100, and successfully attracted investment into its latest development thanks to an intelligent approach, supported by big data and multi-sector expertise. After just four months of lead generation activity (May — August 2017), over 60% of phase one lodges on The Retreat — equivalent to almost a quarter (24%) of the lodges on site, were reserved or sold (18%).