Data is the new currency of the web but there’s so much of it - generated by brands and publishers alike - it can often be undervalued and underutilized. Maximising the value of your data is a key challenge; and by fully understanding its value we can create new growth opportunities and new revenue streams.
Visualise, segment and monetise customer insights, macro view down to individual profiles...
All your clicks, customers, impressions, cost and profit
1st (clients) and 3rd party (Clicksco) data to prevent any customer from being a stranger
Clicksco can build you a virtual DMP to manage and protect primary data from competitors whilst freeing up secondary data points to create new revenue streams such as selling data. Using our tech means less time & resource commitment for you with the same end results where you can leverage your own data for a) your own targeting and b) to sell on to increase the bottom line.
As big data specialists we know how valuable user data is not only in terms of its usable value in ad targeting but also its monetary value. Having sold data via marketplaces ourselves we recognise that others are in a similar position looking to sell on their data - that’s where our experience and expertise can help. Having built up a relationship with a number of data exchanges and publishers holding valuable data we are able to sell such data on others’ behalf - adding further revenue and profitability.
Building you a virtual DMP using our own technology enables you to monetise your data with less upfront costs than building your own.
A full DMP solution to manage, understand and activate your own data at scale; whether that’s for internal purposes (e.g. ad targeting) or selling it to others.
Our DMPs can support multiple data points - consumer behaviour data; ID data; high frequency transaction data; or unique enterprise data - that combined create rich user profiles for powerful data insights. This includes building custom audience segments.
Combining your data with 3rd party data can enable the creation of bespoke custom segments for targeting and testing. This creates endless possibilities for grouping users based on unique definitions depending on campaign objectives.
The lower investment by using our tech reduces the risks of investing money and time into building your own meaning data can be activated much quicker and at a higher scale.
Get a quick overview of how you can tap into the potential of your enterprise data and monetize it, to create new opportunities for revenue and growth.
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If you’re looking to understand your customers better, better monetise your media assets or uncover the power of your data then contact us.
