Luxury retailer bags 50% sales hike after investing in integrated marketing

Integrating search advertising and pay per click (PPC) with its PR, has allowed one London retailer to grow its sales by 50% in just three months.


Aurora London is an online boutique which sells luxury handbags of designer quality to discerning customers, without the associated price tag. Established in 2013 by marketers Sarah Auerbach and Devina DiCarlo, the duo turned to global one-to-one marketing specialist, Clicksco Group in August 2017, to launch a digital advertising campaign to tie in with its new website launch.

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