Insights

AI-driven audience creation to maximise revenue

AI-driven audience creation to maximise revenue

Carbon uses artificial intelligence to collect, analyse and leverage audience data creating endless possibilities to maximise yields from each unique audience for Publishers, Advertisers and anyone with data. Audience Intelligence…

2 days ago
Clicksco's Digital Monthly - July 2018

Clicksco's Digital Monthly - July 2018

July was a month that saw dents to the duopoly, breakthroughs for Amazon & Snap, and online streaming & audio stake their claim for future dominance.     Starting with…

3 weeks ago
Clicksco's Digital Monthly - June 2018

Clicksco's Digital Monthly - June 2018

June was dominated by Investing in the future: Extended reality (XR), Emerging markets and Emerging channels all present key opportunities and challenges. Oath launches “Extended Reality” Ads Oath has been…

2 months ago
Clicksco's Digital Monthly - May 2018

Clicksco's Digital Monthly - May 2018

May 2018 was dominated by the imminent arrival of GDPR; but with the $7bn mobile gap, ramping up AI focus, and rising time with digital, there are many opportunities ahead.…

3 months ago
Clicksco's Digital Monthly - April 2018

Clicksco's Digital Monthly - April 2018

Facebook scandal highlights need for ethically-driven data value exchange which with AI and the imminent GDPR, represent opportunities for building better customer relationships.   Results of BrightEdge survey with top…

4 months ago
Ethical AI ushers in the one-to-one future to the present

Ethical AI ushers in the one-to-one future to the present

One-to-one marketing is driven by data and artificial intelligence, but being #EthicalByDesign ensures you nail compliance as well as marketing performance.  Clicksco’s Graham Morley and Al McLean have been sharing…

4 months ago
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